Privacy Policy

1. An overview of data protection

General

The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below.

Data collection on our website

Who is responsible for the data collection on this website?
The data collected on this website are processed by the website operator. The operator's contact details can be found in the website's required legal notice.

How do we collect your data?
Some data are collected when you provide it to us. This could, for example, be data you enter on a contact form. Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or when you accessed the page. These data are collected automatically as soon as you enter our website.

What do we use your data for?
Part of the data is collected to ensure proper functioning of the website. Other data can be used to analyze how visitors use the site and asses the systems security and stability. Additional data may be used to ensure a smooth connection with our website and a comfortable use of our website.

What rights do you have regarding your data?
You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about the issue of privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities.

Analytics and third-party tools

When visiting our website, statistical analyses may be made of your surfing behavior. This happens primarily using cookies and analytics. The analysis of your surfing behavior is usually anonymous, i.e. we will not be able to identify you from this data. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.

You can object to this analysis. We will inform you below about how to exercise your options in this regard.

2. General information and mandatory information

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy.

If you use this website, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.

Notice concerning the party responsible for this website

The party responsible for processing data on this website is:

understandAI GmbH
Registered Office: An der RaumFabrik 33a, 76227 Karlsruhe, Germany
Phone: +49 721 68065666
Phone: +49 721 68065666
E-mail: info@understand.ai
Web: www.understand.ai

Contact for GDPR-related topics: compliance@understand.ai

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, email addresses, etc.).

Revocation of your consent to the processing of your data

Many data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

Right to file complaints with regulatory authorities

If there has been a breach of data protection legislation, the person affected may file a complaint with the competent regulatory authorities. The competent regulatory authority for matters related to data protection legislation is the data protection officer of the German state in which our company is headquartered. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability

You have the right to have data which we process based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the site operator. You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon is displayed in your browser's address bar. If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.

Information, blocking, deletion

As permitted by law, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time using the address given in our legal notice if you have further questions on the topic of personal data.

Opposition to promotional emails

We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements with regard to sending promotional and informational materials not expressly requested. The website operator reserves the right to take specific legal action if unsolicited advertising material, such as email spam, is received.

3. Data protection officer

Statutory data protection officer

We have appointed a data protection officer for our company.

Sachner GmbH - Intelligente Lösungen
Wilhelm-Busch-Str. 4
77871 Renchen
E-Mail: datenschutz@sachner.com

4. Data collection on our website

Cookies

Some of our web pages use cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain in your device's memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Cookies which are necessary to allow electronic communications or to provide certain functions you wish to use (such as the shopping cart) are stored pursuant to Art. 6 paragraph 1, letter f of GDPR. The website operator has a legitimate interest in the storage of cookies to ensure an optimized service provided free of technical errors. If other cookies (such as those used to analyze your surfing behavior) are also stored, they will be treated separately in this privacy policy.

Cookiebot

We are using Cookiebot operated by Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter: "Cookiebot") to display cookie banners.

Cookiebot informs you about the use of cookies and asks for your consent. Cookies get automatically deleted after 12 months. The legal basis for this processing of data is Art. 6 para. 1 lit. f GDPR. Our legitimate interest in using this service is to optimize our customer service.

You can find Cybot’s privacy policy under the following link:
https://www.cookiebot.com/en/privacy-policy/

Usage data

When you visit our site, we will store the website from which you visited us, the parts of our site you visit, the date and duration of your visit, your anonymised IP address, information from the device (device type, operating system, screen resolution, language, country you are located in, and web browser type) you used during your visit, and more. We process this usage data for statistical purposes, to improve our site and to recognize and stop any misuse.

Server log files

The website provider automatically collects and stores information that your browser automatically transmits to us in "server log files". These are:

  • Browser type, browser version and the name of your access provider
  • Operating system used
  • Referrer URL, name and URL of the trived file
  • Host name of the accessing computer
  • Date and time of the server request
  • IP address

These data will not be combined with data from other sources.
The basis for data processing is Art. 6 (1) (f) GDPR, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

Contact form

Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission.

We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1)(a) GDPR. You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.

5. Analytics and advertising

LinkedIn Analytics

We use functions of the LinkedIn network, provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter: "LinkedIn"). When you access a page of this website that contains functions of LinkedIn, a connection to the servers of LinkedIn is established. LinkedIn is notified that you have visited this website with your IP address. If you click on the LinkedIn "Recommend" button and are logged into your LinkedIn account at the same time, LinkedIn is able to associate your visit to this website with your user account. We have no knowledge of the content of the transmitted data and its use by LinkedIn. The use of the LinkedIn plugin is based on Art. 6 (1) lit. f GDPR and represents a legitimate interest for visibility in social media. Through a corresponding declaration of consent before, the processing of data is based exclusively on Art. 6 para. 1 lit. a GDPR.

You can revoke the declaration of consent at any time. For more information, please refer to the privacy policy of LinkedIn: linkedin.com/legal/privacy-policy.

DoubleClick

We are using Doubleclick, a service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: “Google”) to deliver advertisements relevant to you by using cookies. The cookies do not contain any personal information.

To use DoubleClick, it is necessary to save your IP address. This information is generally transmitted to a Google server in the USA and stored there. Google will not merge your data with other data collected by Google.The provider of this site has no influence on this data transfer. The cookies are stored based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

You can find more information about Doubleclick by Google’s privacy policy here: https://policies.google.com/privacy/update?hl=en.

Alexa-Metrics

We are using Alexa Metrics on our website provided by Alexa Internet, Inc., Corporation Service Company, 2730 Gateway Oaks Drive, Suite 100, Sacramento, CA 95833, USA to analyze user behavior on our website and to design our website according to user needs based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

Amazon CloudFront

We use the Content Delivery Network (CDN) Amazon CloudFront from Amazon Web Services EMEA SARL, 38 avenue John F. Kennedy, L-1855 Luxembourg (AWS) to increase the security and delivery speed of our website. This corresponds to our legitimate interest (Art. 6 para. 1 lit. f DSGVO). A CDN is a network of distributed servers that is able to deliver optimized content to the website user. For this purpose, personal data may be processed in server log files by AWS. AWS is a recipient of your personal data and acts as a processor for us. This corresponds to our legitimate interest within the meaning of Art. 6 (1) p. 1 lit. f DSGVO not to operate a content delivery network ourselves.

You have the right to object to the processing.
The processing of the data provided under this section is not required by law or contract. The functionality of the website is not guaranteed without the processing.

Your personal data will be stored by AWS for as long as necessary for the purposes described. For more information about opting out and opting in with respect to AWS, please visit: https://d1.awsstatic.com/legal/privacypolicy/AWS_Privacy_Notice__German_Translation.pdf.

AWS has implemented compliance measures for international data transfers. These apply to all global activities where AWS processes personal data of individuals in the EU. These measures are based on the EU Standard Contractual Clauses (SCCs). For more information, please visit: https://d1.awsstatic.com/legal/aws-gdpr/AWS_GDPR_DPA.pdf

etracker

The provider of this website uses the services of etracker GmbH, Hamburg, Germany (www.etracker.com) to analyse usage data. We do not use cookies for web analysis by default. If we use analysis and optimisation cookies, we will obtain your explicit consent separately in advance. If this is the case and you agree, cookies are used to enable a statistical range analysis of this website, a measurement of the success of our online marketing measures and test procedures, e.g. to test and optimise different versions of our online offer or its components. Cookies are small text files that are stored by the Internet browser on the user’s device. etracker cookies do not contain any information that would allow a user to be identified.

The data generated by etracker on behalf of the provider of this website is processed and stored by etracker solely in Germany by commission of the provider of this website and is thus subject to the strict German and European data protection laws and standards. In this regard, etracker was independently checked, certified and awarded with the ePrivacyseal data protection seal of approval.

The data processing is based on Art. 6 Section 1 lit f (legitimate interest) of the General Data Protection Regulation (GDPR). Our legitimate interest is the optimisation of our online offer and our website. As the privacy of our visitors is very important to us, the data that may possibly allow a reference to an individual person, such as the IP address, registration or device IDs, will be anonymised or pseudonymised as soon as possible. etracker does not use the data for any other purpose, combine it with other data or pass it on to third parties.

You can object to the outlined data processing at any time. The objection has no disadvantageous consequences.
Further information on data protection with etracker can be found here.

6. Plugins and tools

YouTube

To show you videos on our websites, we use the service YouTube, provided by YouTube, LLC ("YouTube"), a subsidiary of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: "Google"). When playing videos, cookies are stored and information (including your IP address) is transmitted directly to Google. You are able to object to the use for advertising purposes here: https://adssettings.google.com/authenticated.

YouTube may also collect and process data even if you do not personally have a YouTube account. Learn more about and object to Google's data processing at http://www.google.de/intl/de/policies/privacy.

Hubspot

On this website we use HubSpot for our online marketing activities. HubSpot is a software company from the USA with a subsidiary in Ireland.

Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500

This is an integrated software solution that we use to cover various aspects of our online marketing. These include, among others: Email marketing (newsletter and automated mailings, e.g. to provide downloads), social media publishing & reporting, reporting (e.g. traffic sources, access, etc. ...), contact management (e.g. user segmentation & CRM), landing pages and contact forms. Our registration service allows visitors to our website to learn more about our company, download content and provide their contact information and other demographic information. This information, as well as the content of our website, is stored on servers of our software partner HubSpot.

We may use this information to contact visitors to our Web site and to determine what services of our company are of interest to them. All information collected by us is subject to this Privacy Policy. We use all information collected solely to optimize our marketing efforts.

Legal basis: The legal basis for the use of Hubspot's (CRM) services is Art. 6 para. 1 lit. f) GDPR (legitimate interest). Our legitimate interest in using this service is to optimize our customer service and the management of our contact information. For the newsletter and other success measurements, the consent according to Art. 6 para. 1 lit. a) GDPR is the legal basis.

Access further data protection information via link https://legal.hubspot.com/privacy-policy

Web Forms

If you use the contact forms on our website, the information you submit is collected by: Hubspot Forms, subject to its https://legal.hubspot.com/privacy-policy

7. Conversion tracking

Google Tag Manager (on our contact page)

We have implemented the Google Tag Manager tool from Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA (hereinafter: "Google Tag Manager") to manage our web analysis tools, to monitor the performance of our website and to improve the statistical analysis of our marketing and analytics measurements. Google Tag Manager manages our tags, i.e. code elements of our website, in order to prevent incorrectly or redundantly used elements. Google Tag Manager is a “cookie-free domain” but can trigger the collection of personal data (and non-personal data or anonymous data) by our web analysis tools. More information about the tool can be found at the following link: https://www.google.com/intl/de/tagmanager/faq.html

You can find Google's data protection policy under the following link: https://policies.google.com/privacy?hl=de

Information on data usage by Google and advertising can be found at: https://policies.google.com/technologies/partner-sites?hl=de

Google Ads and Conversion Tracking

We are using the Google Ads online advertising program from Google to draw attention to our Services through ads on external websites and search results of a Google search, in particular through the advertising keywords we have chosen. We are doing this to measure the success of our advertising campaigns with conversion tracking by Google.

Conversion tracking (on our contact page)

By using the analysis services "Conversion Tracking" as part of our advertising measures, we can collect information about the effectiveness of our advertising campaigns. This is done by evaluating visits on our pages. If you interact with an ad placed by Google and thus reach our website, for example by clicking on an ad or watching a video ad, a cookie (_gac ) will be stored on your device. This cookie is specially generated for our website by Google. When you visit our site, both Google and we can determine whether you have interacted with an ad and thus reached our website while the cookie is stored on your device. The purpose of the cookie is to measure the interaction of visitors with ads and to avoid frequent repetitions of the same ad. We can only see statistical evaluations by Google regarding the effectiveness of our advertising measures. The cookie expires after a storage period of 90 days and contains campaign-related information. We use cookies with your consent, Art. 6 (1)(a) GDPR.

Global Site Tag and Event Snippet (on our contact page)

For more precise measurement of our ads on our contact page, we use the global site tag and an event snippet for unambiguous allocation of our website visitors. This enables us to recognize that a person who got into contact with us via the contact form on our website has reached our site via interacting with one of our ads. However, we can neither clearly identify nor are we technically able to find out who that person that was.

Preventing conversion tracking

Once you have given your consent and want to change your decision, you can stop Google Ads conversion tracking at any time in various ways.

You can prevent the storage of cookies yourself directly in your browser settings. However, we would like to point out that you may not be able to use the functions of our website to their full extent.

  • You can set the settings in your browser to prevent cookies from being set for the www.googleadservices.com domain.
  • You can install a browser plug-in and deactivate personalized advertising so that displayed advertising measures are no longer personalized according to your interests. Instructions for this can be found at https://support.google.com/ads/answer/7395996

About Google advertising cookies

In the event of a server request, Google will save server logs that contain the web request, IP address, browser type, browser language, date and time of the request. Additionally, Cookies are set which can identify the browser. Google will store the data in order to improve its services and ensure security. After 9 months the IP address is shortened and after 18 months cookie information is anonymized.

More information at: https://policies.google.com/technologies/ads

Third-country transfers

The European standard contractual clauses apply to third-country transfers of your personal data when using Google ad tools, so that the level of protection for natural persons guaranteed by the GDPR is not undermined. The standard contractual clauses can be found here: https://privacy.google.com/businesses/processorterms/mccs/